In tandem, Dhar and Invisalign teamed up to surprise 10-year-old Gwen (video here), who had faced severe bullying over the gap in her teeth, with complimentary Invisalign treatment, as well as $1,000 in immediate financial relief for her family after recent job losses had put orthodontic care out of reach.
It’s a good example of how DMS is approaching brand partnerships more broadly, taking a shared idea like confidence and building it across storytelling, distribution, live experiences and giveback. For brands, it’s a way to tap into Dhar’s unique ability to create uplifting stories and experiences that make people feel seen and connected.